Exclusive Offer For Mike Vestil's Subscribers

Exclusive Offer For Mike Vestil's Subscribers

Finally Revealed: The Complete System 

for Building a Highly Profitable Online

 Course Business

Finally Revealed: The Complete System for Building a Highly Profitable Online Course Business

What if you could turn your knowledge into high-value online courses & tap

into a rapidly growing market?

What if you could turn your knowledge into high-value online courses & tap

into a rapidly growing market?

Included: the Thrive Themes Membership 

WordPress Plugin Suite ($228 yearly value)

Included: the Thrive Themes Membership WordPress Plugin Suite ($228 yearly value)

Barbie F,

Course Craft Student


"The whole time I was watching Shane's latest YouTube uploads about course creating I kept thinking, I HOPE HE IS SELLING A COURSE! Love Shane's Teaching Style and I'm super excited to learn from him so that I can take this part of my business to the next level. Thank You Shane!!! This is the exact kind of information I was looking for."

Do you want to create an online business that gives you income and freedom?


A business that you can be proud of, that gives you satisfaction and brings value to the world?


Then this message is for you.

I’m Shane Melaugh,
the CEO of Thrive Themes

I’m Shane Melaugh, the CEO of Thrive Themes

I’ve created and launched several 6- and 7-figure businesses over the last 10 years, from scratch, on a shoestring budget.


I’m going to reveal to you what is hands down the best online business model for creating income and personal freedom, in 2020 and beyond:

Creating and selling online courses.

If you want a real, value-based, sustainable business - if you want to escape the frustrations of chasing from one online marketing fad to the next - then creating an online course is the way to go.


In fact, let’s get more specific: I want to show you how you can create an online course that sells for $200… and sell on average, 1 of them per day.


You can sell 1 thing per day, right? It’s doable. It doesn’t require a massive audience or floods of traffic.


That’s the beauty of selling an online course at this price point. It’s the sweet spot. And it’s something you can do, even in a tiny niche and still be successful.


If that thing you sell is a $200 course that you created yourself and that you’re selling on your own platform (no predatory fees from 3rd-party platforms involved) then that 1 sale per day becomes your ticket to freedom.

Why is a Software Guy Talking

 About Online Courses?

Why is a Software Guy Talking
About Online Courses?

It may surprise you to hear me say that online courses are the ultimate online business model. After all, I’m best known for founding Thrive Themes - a software company.


But here’s the thing: Thrive Themes would have never happened if I didn’t have experience selling online courses, first. I sold online courses to make the money that I used to launch Thrive Themes. I built up my marketing and sales experience through my online course business. Without that, Thrive Themes would have been a guaranteed failure.


And even today, a software business represents far more blood, sweat, tears and complications per $ earned than an online course business.


Unless you’re a veteran of online marketing, I don’t recommend starting a software business.


Speaking of which: most online entrepreneurs keep making the same mistakes…

It may surprise you to hear me say that online courses are the ultimate online business model. After all, I’m best known for founding Thrive Themes - a software company.


But here’s the thing: Thrive Themes would have never happened if I didn’t have experience selling online courses, first. I sold online courses to make the money that I used to launch Thrive Themes. I built up my marketing and sales experience through my online course business. Without that, Thrive Themes would have been a guaranteed failure.


And even today, a software business represents far more blood, sweat, tears and complications per $ earned than an online course business.


Unless you’re a veteran of online marketing, I don’t recommend starting a software business.


Speaking of which: most online entrepreneurs keep making the same mistakes…

Stop Working Your Butt Off

 for Pennies…

We all get into this online marketing game because we want to escape the 9-to-5 and gain freedom for ourselves, right?


But how come so many of us end up chasing one fad after another? Constantly following the next bright shiny object, the next “opportunity”. The next promise of a shortcut to easy money.


It’s okay to admit it, we’re all guilty of doing this.


The reality of those “opportunities” isn’t so glorious, is it?


The truth is that we always end up working our butts off for pennies.


For example: we spend time churning out keyword optimized articles to try and grow our niche sites. We hope to get some traffic, so we can get some clicks on our ads… only to earn something like $0.14 for a click?


Or what about referring sales to Amazon, building out review sites, using all kinds of plugins and tools… to earn 6% on the sale of a toothbrush and some toilet paper?!


Or maybe we’re spamming cheaply generated Kindle books all over Amazon for $2 a pop… or drop-shipping some stuff from a Chinese factory via FBA, competing against the 327 other people trying to sell the same product, in the same category, made by the same factory…


Or maybe do all this work to build an audience and a blog and get some traffic and build a mailing list and then… recommend some affiliate product for maybe $20-$50 per sale.

Stop Working Your Butt Off

 for Pennies…

We all get into this online marketing game because we want to escape the 9-to-5 and gain freedom for ourselves, right?


But how come so many of us end up chasing one fad after another? Constantly following the next bright shiny object, the next “opportunity”. The next promise of a shortcut to easy money.


It’s okay to admit it, we’re all guilty of doing this.


The reality of those “opportunities” isn’t so glorious, is it?


The truth is that we always end up working our butts off for pennies.


For example: we spend time churning out keyword optimized articles to try and grow our niche sites. We hope to get some traffic, so we can get some clicks on our ads… only to earn something like $0.14 for a click?


Or what about referring sales to Amazon, building out review sites, using all kinds of plugins and tools… to earn 6% on the sale of a toothbrush and some toilet paper?!


Or maybe we’re spamming cheaply generated Kindle books all over Amazon for $2 a pop… or drop-shipping some stuff from a Chinese factory via FBA, competing against the 327 other people trying to sell the same product, in the same category, made by the same factory…


Or maybe do all this work to build an audience and a blog and get some traffic and build a mailing list and then… recommend some affiliate product for maybe $20-$50 per sale.

I don’t know about you, but I feel exhausted just from typing that out.


And it gets worse…

I don’t know about you, but I feel exhausted just from typing that out.


And it gets worse…

The "Easy" Opportunities

 Turn Out to Be Hard AND

Risky!

Look, everything I described above: that was me, at one point. I figured out how to game the system. I knew how to get traffic, how to get clicks, how to send people off through ads and links and make some money.


Quite a lot of money, at one point.


But eventually, I lost most of my sites and earnings in a Google Slap™... and really, I wasn’t sad about it. I’m glad those websites don’t exist anymore. Because they were trash. There was nothing about them I could be proud of. If anything, I feel like apologizing to people who found my sites when searching for answers, instead of a real, trustworthy source.


And think of how much of this “anything to make money” crap is out there. YouTubers desperately stirring up drama and controversy and doing awful fake “pranks”, just to get views. “Influencers” showing off their (fake) lifestyles and posing with brand products to make some cash. Has anyone ever gotten an ounce of real value from scrolling past this vapid stuff?


And trust me, I’m not being holier-than-thou, here. I created shallow, just-for-the-money, valueless content as well, at one point.

The "Easy" Opportunities Turn Out to Be Hard AND Risky!

Look, everything I described above: that was me, at one point. I figured out how to game the system. I knew how to get traffic, how to get clicks, how to send people off through ads and links and make some money.


Quite a lot of money, at one point.


But eventually, I lost most of my sites and earnings in a Google Slap™... and really, I wasn’t sad about it. I’m glad those websites don’t exist anymore. Because they were trash. There was nothing about them I could be proud of. If anything, I feel like apologizing to people who found my sites when searching for answers, instead of a real, trustworthy source.


And think of how much of this “anything to make money” crap is out there. YouTubers desperately stirring up drama and controversy and doing awful fake “pranks”, just to get views. “Influencers” showing off their (fake) lifestyles and posing with brand products to make some cash. Has anyone ever gotten an ounce of real value from scrolling past this vapid stuff?


And trust me, I’m not being holier-than-thou, here. I created shallow, just-for-the-money, valueless content as well, at one point.

What It Feels Like to Finally

 Do Something REAL

Luckily, I also decided to try my hand at creating ebooks and online courses. I put my knowledge out there, packaged it up as a product and made it available for sale.


And let me tell you: the difference between selling online courses and other business models I’d tried was like night and day!


I quickly learnt that it’s WAY easier to sell your own product to your audience than to get ad clicks or sell someone else’s product (as an affiliate). I was making more money, pretty much right away.

But not only that: I got to know my customers. They actually liked me and thanked me for the product I’d created! They told me about how they learnt something new and useful and how it made a difference for them. AND… they wanted me to create more products - they wanted to learn more from me.


They were literally asking me for more opportunities to buy things from me.That is a FAR CRY from “tricking” people into clicking on ads on my crappy niche sites.


I never looked back. From that moment on, all I wanted to do was create valuable products for people. I sold online courses and later SaaS and WordPress software products. But the principle was always the same:


Create something of real value and sell it to people for whom it makes a positive difference.


It’s an honest, fair value exchange. And I love it!


And don't just take my word for it. I'm not the only one who thinks online courses are the best.

What It Feels Like to Finally Do Something REAL

Luckily, I also decided to try my hand at creating ebooks and online courses. I put my knowledge out there, packaged it up as a product and made it available for sale.


And let me tell you: the difference between selling online courses and other business models I’d tried was like night and day!


I quickly learnt that it’s WAY easier to sell your own product to your audience than to get ad clicks or sell someone else’s product (as an affiliate). I was making more money, pretty much right away.

But not only that: I got to know my customers. They actually liked me and thanked me for the product I’d created! They told me about how they learnt something new and useful and how it made a difference for them. AND… they wanted me to create more products - they wanted to learn more from me.


They were literally asking me for more opportunities to buy things from me.That is a FAR CRY from “tricking” people into clicking on ads on my crappy niche sites.


I never looked back. From that moment on, all I wanted to do was create valuable products for people. I sold online courses and later SaaS and WordPress software products. But the principle was always the same:


Create something of real value and sell it to people for whom it makes a positive difference.


It’s an honest, fair value exchange. And I love it!


And don't just take my word for it. I'm not the only one who thinks online courses are the best.

Online courses are incredibly powerful. They’re one of the few businesses you could

start tomorrow — on a super-tight budget — and do incredibly well with.

If you have a few dollars for a domain name, and the right systems to get traffic and

sales, you can share your knowledge, skills, and passions with the world.

- Ramit Sethi

Online courses are incredibly powerful. They’re one of the few businesses you could

start tomorrow — on a super-tight budget — and do incredibly well with.

If you have a few dollars for a domain name, and the right systems to get traffic and

sales, you can share your knowledge, skills, and passions with the world.

- Ramit Sethi

But maybe this isn't news to you. Maybe, right now, you're thinking:

“Shane, I’m trying to do what you’re describing. I’m creating real value, trying to sell my expertise… and it’s not working.”

Maybe you’ve been reading so far and rolling your eyes. “Tell me something I don’t know yet.”


Maybe you’ve been creating real value already. You insist on only creating original, useful content. Maybe you’re already selling your expertise in some form like ebooks, coaching, online courses… and you’re still struggling to get anywhere.


Many coaches also have the “chasing pennies” problem because they undervalue themselves and end up working too much, for little reward. You leave your job only to find yourself on a different exchanging-hours-for-dollars treadmill.


Maybe you feel like what you do as a coach has to be done in person. You can’t translate that into a course. You’re right: coaching isn’t the same as a course. But the knowledge and expertise you have as a coach can be turned into a useful, valuable online course.


Don’t know how to do that? Well, what if you had an exact system for turning knowledge into a course?


​​​​That's what you get with the Course Craft system!

But maybe this isn't news to you. Maybe, right now, you're thinking:

“Shane, I’m trying to do what you’re describing. I’m creating real value, trying to sell my expertise… and it’s not working.”

Maybe you’ve been reading so far and rolling your eyes. “Tell me something I don’t know yet.”


Maybe you’ve been creating real value already. You insist on only creating original, useful content. Maybe you’re already selling your expertise in some form like ebooks, coaching, online courses… and you’re still struggling to get anywhere.


Many coaches also have the “chasing pennies” problem because they undervalue themselves and end up working too much, for little reward. You leave your job only to find yourself on a different exchanging-hours-for-dollars treadmill.


Maybe you feel like what you do as a coach has to be done in person. You can’t translate that into a course. You’re right: coaching isn’t the same as a course. But the knowledge and expertise you have as a coach can be turned into a useful, valuable online course.


Don’t know how to do that? Well, what if you had an exact system for turning knowledge into a course?


​​​​That's what you get with the Course Craft system!

Mohamed,

Course Craft Student


I've taken so many premium online courses [...] and I assure you can't get this great information and practical action steps anywhere else in the market at this price level. Course Craft is the best data-driven course you can get if you want to create your online course in any field of study.

Tried Your Hand at
Information Products Already?

Simply creating an online course doesn’t magically lead to success, of course. There are thousands of course creators on platforms like Udemy who struggle to make more than a pittance.


What I’m talking about here isn’t just the principle of turning your expertise into a business and income stream. It’s not even just about creating online courses.


It’s creating online courses based on a very specific formula. One that involves “The 3 Pillars” I’ll describe below. And one that has built in “value leverage”, so you can sell your course for $200 on your own platform (instead of $19 on Udemy, for example).


I’ve developed a blueprint process which melds marketing and course creation. This is the key difference: you don’t just create a course and hope for the best. That’s never going to work. But if you understand your target market, build a highly marketable course and then set up some automated selling systems, you’ve got a winner.


Read on to discover the components of my online course success formula.

Tried Your Hand at Information Products Already?

Simply creating an online course doesn’t magically lead to success, of course. There are thousands of course creators on platforms like Udemy who struggle to make more than a pittance.


What I’m talking about here isn’t just the principle of turning your expertise into a business and income stream. It’s not even just about creating online courses.


It’s creating online courses based on a very specific formula. One that involves “The 3 Pillars” I’ll describe below. And one that has built in “value leverage”, so you can sell your course for $200 on your own platform (instead of $19 on Udemy, for example).


I’ve developed a blueprint process which melds marketing and course creation. This is the key difference: you don’t just create a course and hope for the best. That’s never going to work. But if you understand your target market, build a highly marketable course and then set up some automated selling systems, you’ve got a winner.


Read on to discover the components of my online course success formula.

Why Online Courses Are
THE BEST Business Model

Okay, so online courses are a way to take your knowledge and expertise and turn it into something valuable. That’s a great thing to do, highly profitable and highly satisfying. But that’s not the only advantage to this business model.


Here’s why else creating online courses kicks absolute ass:


Why Online Courses AreTHE BEST Business Model

Okay, so online courses are a way to take your knowledge and expertise and turn it into something valuable. That’s a great thing to do, highly profitable and highly satisfying. But that’s not the only advantage to this business model.


Here’s why else creating online courses kicks absolute ass:


The Suitcase Business

Following my online course formula results in a business that literally fits into a single suitcase. This is a business you can fully run from a laptop. You don’t need office space, you aren’t tied to a specific location. And because the course is delivered online and available to your customers 24/7 you can make your own hours and take time off.


That means: lower costs, fewer complications and most importantly… freedom.

The Suitcase Business

Following my online course formula results in a business that literally fits into a single suitcase. This is a business you can fully run from a laptop. You don’t need office space, you aren’t tied to a specific location. And because the course is delivered online and available to your customers 24/7 you can make your own hours and take time off.


That means: lower costs, fewer complications and most importantly… freedom.

The Shoestring Budget Business

I LOVE bootstrapping. Meaning: starting up a business at minimal cost. And keeping my risk at a minimum. Online courses are fantastic for this. You can create a valuable, professionally presented and overall awesome online course on a shoestring budget.


And you can scale to 6 figures before you have to spend anything more than a few hundred dollars on it.

The Shoestring Budget Business

I LOVE bootstrapping. Meaning: starting up a business at minimal cost. And keeping my risk at a minimum. Online courses are fantastic for this. You can create a valuable, professionally presented and overall awesome online course on a shoestring budget.


And you can scale to 6 figures before you have to spend anything more than a few hundred dollars on it.

The Highly Scalable Business

An online course business is so scalable and SO profitable. What I mean is: once the course is created, selling 1,000 or 10,000 copies of it costs only marginally more than selling 1 copy of it. Online courses can be turned into an awesome income source without weighing you down with overhead costs and cumbersome processes.

The Highly Scalable Business

An online course business is so scalable and SO profitable. What I mean is: once the course is created, selling 1,000 or 10,000 copies of it costs only marginally more than selling 1 copy of it. Online courses can be turned into an awesome income source without weighing you down with overhead costs and cumbersome processes.

The Little Known
“Marketing Skills” Effect

Marketing skills - especially online marketing skills - are extremely valuable. I can’t tell you how many people want to hire me as a copywriter, marketer or coach, once they find out I know how to do actual, performance-focused marketing. Well, here’s the thing: selling your own online course is deep, intense, real-world marketing. You will learn more about practical online marketing in 3 months of working on your online course than you do in 3 years of reading marketing blogs and books. It’s learning-by-doing to the max!

The Little Known “Marketing Skills” Effect

Marketing skills - especially online marketing skills - are extremely valuable. I can’t tell you how many people want to hire me as a copywriter, marketer or coach, once they find out I know how to do actual, performance-focused marketing. Well, here’s the thing: selling your own online course is deep, intense, real-world marketing. You will learn more about practical online marketing in 3 months of working on your online course than you do in 3 years of reading marketing blogs and books. It’s learning-by-doing to the max!

The Better Known
Learning-by-Teaching Effect

Your online course is going to be about a topic you are interested in - even passionate about. It’s you, turning your knowledge into a product. But in the course of doing that, you also increase your knowledge. You deepen your learning and insight by the very process of teaching. In other words, if you’re an expert, creating an online course makes you more of an expert. If you’re an amateur, creating an online course turns you into an expert.

The Better Known Learning-by-Teaching Effect

Your online course is going to be about a topic you are interested in - even passionate about. It’s you, turning your knowledge into a product. But in the course of doing that, you also increase your knowledge. You deepen your learning and insight by the very process of teaching. In other words, if you’re an expert, creating an online course makes you more of an expert. If you’re an amateur, creating an online course turns you into an expert.

The Authority Effect

Think about any recognizable authority in any niche, any market, any topic. You don't need a magic 8 ball to guess that they've published at least one book.


A