According to Pew Research, 82% of American adults read online reviews. To put that into perspective, 82 out of every 100 potential customers on your Shopify website read product reviews.
Therefore, it is just as important that you give your customers an avenue to express their sentiments about their purchases from you.
Reviews are important snippets that build credibility after you build a Shopify store. People are social animals, and we value the opinions of others.
The truth is that many people are afraid to take risks, and would rather listen to the experience of others before making a purchase.
If you do not have review apps in your store, you are missing out on the most powerful marketing tool there is… word of mouth.
We will take a look at the different apps you can integrate into your Shopify store. After reading this, you should be able to decide what one is the best Shopify review app for you.
1. Product Reviews
Product Reviews is a free Shopify app developed by Shopify itself. Its most attractive selling proposition is that it automatically integrates its color scheme with your Shopify theme, as opposed with other apps where you have to change the colors manually.